In the modern streetwear scene, few underground collectives have made as lasting an impact as G*59 Records. Founded by the legendary hip-hop duo $uicideboy$, G59 (short for Grey59) is more than just a music label — it’s a movement that blends raw emotion, dark aesthetics, and independent artistry into a powerful cultural force. One of the most iconic extensions of this movement is the G59 merchandise line, especially the G59 hoodie and G59 hat.
With bold graphics, emotional depth, and a cult-like fanbase, these pieces are more than clothing — they are wearable expressions of the underground. In this article, we explore the origins, design features, and cultural significance of G59 hoodies and G59 hats, and why they have become essentials in modern streetwear.
What Is G*59 Records?
Before diving into the merch itself, it’s important to understand the roots of G59. Founded in 2014 by Ruby da Cherry and $lick Sloth (Scrim), G59 Records serves as the creative and business foundation behind $uicideboy$ and affiliated artists such as Night Lovell, Ramirez, Germ, Shakewell, and others.
The name “Grey*59” stems from the 7th Ward of New Orleans and reflects the raw, grey-toned emotional and aesthetic themes present in the collective’s music: mental health struggles, anti-establishment views, existential dread, and survival through chaos.
As their music gained traction, fans gravitated toward the symbolism of G*59 — not just as a label, but as a way of life. That cultural connection paved the way for the rise of G59 merchandise, most notably the G59 hoodie and G59 hat.
G59 Hoodie: Grit Meets Comfort
1. Design Language
The G59 hoodie is known for its dark and unapologetic visuals. Common features include:
- Bold G59 logos with stylized fonts
- Occult-inspired graphics (skulls, flames, barbed wire)
- Lyrics and quotes pulled from $uicideboy$ songs
- Black and grayscale tones, often with contrasting red or white
The designs often channel the same emotions as the music — dark, chaotic, and raw — making the hoodie feel like an extension of the sound.
2. Material & Fit
These hoodies are built for comfort and durability, typically crafted from heavy cotton fleece with ribbed cuffs and oversized silhouettes. This makes them ideal for layering or for wearing as statement outerwear.
Most fans prefer the relaxed or baggy fit, which aligns with today’s streetwear trends while providing a cozy, lived-in feel.
3. Drop Culture and Scarcity
G59 hoodies are usually released in limited quantities during special album drops, pop-ups, or online merch launches. This limited availability adds a layer of exclusivity and hype. Fans often scramble to buy them within minutes of release, and once sold out, they become hard to find — unless you’re willing to pay a premium on resale platforms.
G59 Hat: Minimal Yet Powerful
If the G59 hoodie is bold and expressive, the G59 hat is its sleek, minimalist counterpart — perfect for everyday wear while still repping the movement.
1. Design and Variations
G59 hats come in various forms — dad hats, snapbacks, and occasionally beanies. They usually feature:
- Embroidered G59 logos
- Subtle detailing like side embroidery or tonal stitching
- Clean, dark color palettes (mostly black, white, grey, or red)
Some limited-edition hats also include lyric-based text, barbed wire graphics, or inverted crosses — tying directly into the aesthetic of G*59’s brand.
2. Versatility and Everyday Appeal
One of the best things about the G59 hat is its versatility. Whether you’re going to a concert, hanging out in the city, or just looking to add edge to your fit, the hat pairs easily with a range of streetwear looks. It’s simple, sleek, and instantly recognizable to those who know the culture.
Wearing G59: What It Represents
G59 apparel isn’t just about looking cool — it’s about wearing your mental state, your identity, and your beliefs. For many fans, repping a G59 hoodie or hat is a way to show allegiance to a collective that speaks directly to their personal experiences — struggles with depression, anxiety, anger, and the daily chaos of modern life.
G59 represents:
- Independence from the mainstream
- Emotional honesty in a world of filters
- Connection with an alternative community
- Resilience through art and fashion
The rawness of the merch, like the music, invites people to feel something real — and that emotional connection is what keeps the brand alive and growing.
Where to Buy G59 Hoodies and Hats
Official G59 merchandise, including hoodies and hats, is sold through the G59 Records website and occasionally through exclusive pop-up shops or tour dates. Drops are announced via social media and sell out fast. Because of their limited-run nature, G59 items frequently appear on resale platforms like Grailed, Depop, or StockX.
When shopping, always check for authenticity markers, like official tags, G59 branding, and product descriptions — as counterfeit G59 merch is unfortunately common due to its popularity.
How to Style G59 Apparel
Whether you’re styling a G59 hoodie or hat, the key is to let the bold visuals speak while keeping the rest of your outfit grounded. Here are a few quick tips:
- G59 Hoodie: Pair with distressed jeans, combat boots, and silver jewelry for a punk-inspired streetwear vibe.
- G59 Hat: Add to a monochrome outfit or contrast it with oversized outerwear like bomber jackets or flannels.
- Accessories: Crossbody bags, chains, and dark rings amplify the aesthetic.
Final Thoughts
The G59 hoodie and G59 hat are more than just merchandise — they’re cultural artifacts from one of underground music’s most influential movements. Born out of raw emotion, independence, and artistic defiance, these pieces allow fans to wear their truths — boldly, comfortably, and unapologetically.
Whether you’re a dedicated follower of $uicideboy$ and G*59 Records, or simply a streetwear lover drawn to gritty design and meaningful expression, G59 apparel offers something truly unique. In a world full of trends, it’s the underground edge and emotional realness of G59 that continues to set it apart.
